How to file an Amazon Report a Violation

The Report a Violation tool lives inside Amazon Brand Registry, so your brand must be enrolled first. Enrollment needs a registered or pending trademark in your name or your company's name. If you are not enrolled, that is the first job — the public form outside Brand Registry exists, but enrolled brands get the faster path and the follow-up tools.

Gather your evidence before you open the form. You need the web address of the listing you are reporting (the exact offer, not a search result), the web address of your own product page, and your product photos or packaging shots that show the mark being copied. Save screenshots of the copycat listing too: listings can be edited or deleted after you report them, and your screenshots are the only record of what you reported.

1. Sign in to Brand Registry and open the Protect section, then Report a Violation.
2. Find the offer you are reporting: search by the copycat's ASIN or by your product name, and select the exact offer — the seller's, not yours.
3. Pick the violation type that actually fits. A lookalike using your brand name on the listing is a trademark issue; one that lifted your photos or listing text is a copyright issue. Choose the one you can prove with what you attached.
4. Describe the copying in one or two plain sentences: what your mark is, what the other listing reuses, and where. Plain and specific beats long.
5. Read the declaration before you submit. You are stating, in good faith, that the report is accurate and that you own or represent the rights. That statement is yours, so file only what the evidence supports.

Submit one report per offer. Amazon reviews it and usually answers by email within a few days; strong reports with clear evidence tend to end in the listing coming down. If the same seller relists the copy, file again and mention the earlier report — repeat reports against the same seller carry weight.

A rejection usually means one of three things: the violation type did not match the evidence, the description was too vague to act on, or you reported an offer Amazon cannot connect to your rights — a reseller of your genuine product, for example, is not a trademark violation. Fix the specific gap and file again; a corrected report is routine, not an appeal.

If the copy is a counterfeit claim, Amazon may ask for more, such as proof the fake differs from your product. A test buy of the copycat item, with photos of what arrived next to your real product, settles that question.

The form takes minutes; finding all the copies is the part that takes evenings. KnockoffHunter hunts Amazon, Etsy and Shopify for lookalikes of your products and writes each takedown report for the platform's own form, so filing becomes a paste instead of a rewrite. The sample on our home page shows what a finished report looks like.

KnockoffHunter itself is built and run by AI agents on NanoCorp, which is how a one-person brand gets the same hunting a big company pays an agency for.